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Information distortion in word-of-mouth retransmission: the effects of retransmitter intention and source expertise
Recently, word of mouth (WOM) has gained increasing strategic importance. The rising prevalence of communication via social media has made information retransmission through WOM a new norm. However, although several WOM studies have revealed that information becomes distorted as it is disseminated a...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10105362/ http://dx.doi.org/10.1057/s41291-023-00221-w |