Onsite/offsite social commerce adoption for SMEs using fuzzy linguistic decision making in complex framework

There has been a growing social commerce adoption trend among SMEs for few years. However, it is often a challenging strategic task for SMEs to choose the right type of social commerce. SMEs usually have a limited budget, technical skills and resources and want to maximise productivity with those li...

Descripción completa

Detalles Bibliográficos
Autores principales: Hussain, Walayat, Merigo, Jose M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10113001/
https://www.ncbi.nlm.nih.gov/pubmed/37360779
http://dx.doi.org/10.1007/s12652-022-04157-5

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10113001/
https://www.ncbi.nlm.nih.gov/pubmed/37360779
http://dx.doi.org/10.1007/s12652-022-04157-5

Ejemplares similares