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Onsite/offsite social commerce adoption for SMEs using fuzzy linguistic decision making in complex framework
There has been a growing social commerce adoption trend among SMEs for few years. However, it is often a challenging strategic task for SMEs to choose the right type of social commerce. SMEs usually have a limited budget, technical skills and resources and want to maximise productivity with those li...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Berlin Heidelberg
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10113001/ https://www.ncbi.nlm.nih.gov/pubmed/37360779 http://dx.doi.org/10.1007/s12652-022-04157-5 |