Using eye-tracking technology in Neuromarketing

The aim of this review is to highlight the importance and benefits of eye tracking in Neuromarketing, by analyzing research papers and articles from international databases such as Scopus, PubMed, Elsevier, Springer and Science Direct. After analyzing some of the most representative publications rel...

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Detalles Bibliográficos
Autores principales: Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Romanian Society of Ophthalmology 2023
Materias:
Reviews
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10117197/
https://www.ncbi.nlm.nih.gov/pubmed/37089811
http://dx.doi.org/10.22336/rjo.2023.2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10117197/
https://www.ncbi.nlm.nih.gov/pubmed/37089811
http://dx.doi.org/10.22336/rjo.2023.2

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