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Framing Marketing Responses to National Regulation: The Four Ps in Transnational Corporate Political Discourse: Comment on "Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019"

A growing evidence base indicates that sugar-sweetened beverage (SSB) taxes are an effective tool to help reduce excess sugar intake. The effects of SSB taxes and the mechanisms which underlie them, however, are dependent on a number of interrelated factors such as policy design and responses of ind...

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Detalles Bibliográficos
Autor principal: Lauber, Kathrin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Kerman University of Medical Sciences 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10125051/
https://www.ncbi.nlm.nih.gov/pubmed/37579480
http://dx.doi.org/10.34172/ijhpm.2022.7618