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Analysing the factors that influence social media adoption among SMEs in developing countries
Social media penetration is on the rise in developing countries and is an important channel of growth for small and medium enterprises (SMEs). Many SMEs in developing countries use social media to connect their customers to their products and services. However, the factors that have led the existing...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10127956/ http://dx.doi.org/10.1007/s10843-023-00330-9 |