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Innovationsmanagement@IT GMZ: Einführung des IT-Innovationsmanagements in einem großen Schweizer Retail-Unternehmen
The retail sector is also dealing with the opportunities and challenges of digitization, such as the Genossenschaft Migros Zürich (GMZ). As one of ten cooperatives within the Migros Group it is continuously examining the potential of promising digital solutions. As a result of the increasing strateg...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Fachmedien Wiesbaden
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10131494/ http://dx.doi.org/10.1365/s40702-023-00980-2 |