Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With “Patient Influencers”

BACKGROUND: Historically, pharmaceutical companies have struggled with trust and brand reputation among key stakeholders and have adopted innovative marketing strategies to reach patients directly and rebuild those relationships. Social media influencers are a popular strategy to influence younger d...

Descripción completa

Detalles Bibliográficos
Autores principales: Willis, Erin, Friedel, Kate, Heisten, Mark, Pickett, Melissa, Bhowmick, Amrita
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2023
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10131845/
https://www.ncbi.nlm.nih.gov/pubmed/36912881
http://dx.doi.org/10.2196/41867

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10131845/
https://www.ncbi.nlm.nih.gov/pubmed/36912881
http://dx.doi.org/10.2196/41867

Ejemplares similares