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Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With “Patient Influencers”
BACKGROUND: Historically, pharmaceutical companies have struggled with trust and brand reputation among key stakeholders and have adopted innovative marketing strategies to reach patients directly and rebuild those relationships. Social media influencers are a popular strategy to influence younger d...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10131845/ https://www.ncbi.nlm.nih.gov/pubmed/36912881 http://dx.doi.org/10.2196/41867 |