Cargando…
Developing personas for live streaming commerce platforms with user survey data
Live streaming commerce has emerged as a novel form of online marketing that offers live streaming commerce platforms a means of meeting different user groups’ needs. The objective of this article is to examine the effects of age and gender on live streaming commerce platform usage and investigate u...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2023
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10134723/ https://www.ncbi.nlm.nih.gov/pubmed/37361679 http://dx.doi.org/10.1007/s10209-023-00996-x |