A Study on Consumers’ Perceptions of Museum Cultural and Creative Products through Online Textual Reviews: An Example from Palace Museum’s Cultural and Creative Flagship Store

The digital transformation and innovative development of museums have led consumers to increasingly prefer purchasing museum cultural and creative products through e-commerce platforms. Although this trend shows potential for market growth, the lack of distinct cultural identity and insufficient pro...

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Detalles Bibliográficos
Autores principales: Huang, Huiqian, Chen, He, Zhan, Yihong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135643/
https://www.ncbi.nlm.nih.gov/pubmed/37102832
http://dx.doi.org/10.3390/bs13040318

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135643/
https://www.ncbi.nlm.nih.gov/pubmed/37102832
http://dx.doi.org/10.3390/bs13040318

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