The Effect of Power Distance Belief on the Evaluation of Experiential and Material Purchases

Depending on the level of power distance belief (PDB), individuals have different motivations to compare themselves with other people. This study suggests that the relationship between purchase type (material versus experiential) and purchase evaluation is moderated by PDB. Furthermore, the effect o...

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Detalles Bibliográficos
Autores principales: Kim, Hongsub, Yoon, Yeosun, Kim, Byoungsoo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135708/
https://www.ncbi.nlm.nih.gov/pubmed/37102828
http://dx.doi.org/10.3390/bs13040314

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135708/
https://www.ncbi.nlm.nih.gov/pubmed/37102828
http://dx.doi.org/10.3390/bs13040314

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