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The Effect of Power Distance Belief on the Evaluation of Experiential and Material Purchases
Depending on the level of power distance belief (PDB), individuals have different motivations to compare themselves with other people. This study suggests that the relationship between purchase type (material versus experiential) and purchase evaluation is moderated by PDB. Furthermore, the effect o...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135708/ https://www.ncbi.nlm.nih.gov/pubmed/37102828 http://dx.doi.org/10.3390/bs13040314 |