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“10,000 Available” or “10% Remaining”: The Impact of Scarcity Framing on Ticket Availability Perceptions in the Secondary Ticket Market

The aim of this study was to investigate the effect of numeracy framing and demand on participants’ perceived ticket availability and likelihood of finding a lower-priced deal in the secondary ticket market for National Football League (NFL) games. A total of 640 participants were recruited via Qual...

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Detalles Bibliográficos
Autores principales: Jee, Wonsok (Frank), Hyun, Moonsup
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135727/
https://www.ncbi.nlm.nih.gov/pubmed/37102852
http://dx.doi.org/10.3390/bs13040338