The Dual Effect of Participation Level on Consumer Participation in Participatory CSR: The Role of CSR Fit and Social Support

Corporate social responsibility (CSR) provides companies with two benefits: creating social value and strengthening consumer relationships. Companies implement various types of CSR to maximize the positive effects of CSR, participatory CSR being one of these types. However, although the number of co...

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Detalles Bibliográficos
Autor principal: Yoo, Dongho
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135749/
https://www.ncbi.nlm.nih.gov/pubmed/37102798
http://dx.doi.org/10.3390/bs13040285

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135749/
https://www.ncbi.nlm.nih.gov/pubmed/37102798
http://dx.doi.org/10.3390/bs13040285

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