Entrepreneurship on Social Networking Sites: The Roles of Attitude and Perceived Usefulness

Background: Social media platforms are a significant growth opportunity for enterprises, especially for microenterprises, due to the possibility of establishing direct contact with their customers. We investigate the psychological reasons that drive entrepreneurs towards the use of social networking...

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Detalles Bibliográficos
Autores principales: Di Stefano, Giovanni, Ruggieri, Stefano, Bonfanti, Rubinia Celeste, Faraci, Palmira
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10136023/
https://www.ncbi.nlm.nih.gov/pubmed/37102838
http://dx.doi.org/10.3390/bs13040323

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10136023/
https://www.ncbi.nlm.nih.gov/pubmed/37102838
http://dx.doi.org/10.3390/bs13040323

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