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Entrepreneurship on Social Networking Sites: The Roles of Attitude and Perceived Usefulness
Background: Social media platforms are a significant growth opportunity for enterprises, especially for microenterprises, due to the possibility of establishing direct contact with their customers. We investigate the psychological reasons that drive entrepreneurs towards the use of social networking...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10136023/ https://www.ncbi.nlm.nih.gov/pubmed/37102838 http://dx.doi.org/10.3390/bs13040323 |