Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry

PURPOSE: Despite the potential for businesses, our understanding of lovemark brands and their consequences is limited. Numerous psychological and brand-related consequences are linked to lovemarks, but the role of influential underlining mechanisms is not fully understood. Inspired by the norms of r...

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Detalles Bibliográficos
Autores principales: Javed, Nayab, Khalil, Syed Haider, Ishaque, Amir, Khalil, Syed Majid
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10138479/
https://www.ncbi.nlm.nih.gov/pubmed/37104522
http://dx.doi.org/10.1371/journal.pone.0285193

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10138479/
https://www.ncbi.nlm.nih.gov/pubmed/37104522
http://dx.doi.org/10.1371/journal.pone.0285193

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