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Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry
PURPOSE: Despite the potential for businesses, our understanding of lovemark brands and their consequences is limited. Numerous psychological and brand-related consequences are linked to lovemarks, but the role of influential underlining mechanisms is not fully understood. Inspired by the norms of r...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10138479/ https://www.ncbi.nlm.nih.gov/pubmed/37104522 http://dx.doi.org/10.1371/journal.pone.0285193 |