Designing an eSports intervention for middle-aged and older adults in Hong Kong: Social marketing approach

This study examined the perceptions and experiences of middle-aged and older adult participants in electronic sports (eSports) in Hong Kong (HK), China, by using the social marketing (SM) approach. This qualitative study applied SM approach to the design of a center-based eSports intervention for mi...

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Detalles Bibliográficos
Autores principales: Leung, Ka-Man, Chu, William
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10138831/
https://www.ncbi.nlm.nih.gov/pubmed/37104392
http://dx.doi.org/10.1371/journal.pone.0284504

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10138831/
https://www.ncbi.nlm.nih.gov/pubmed/37104392
http://dx.doi.org/10.1371/journal.pone.0284504

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