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Designing an eSports intervention for middle-aged and older adults in Hong Kong: Social marketing approach
This study examined the perceptions and experiences of middle-aged and older adult participants in electronic sports (eSports) in Hong Kong (HK), China, by using the social marketing (SM) approach. This qualitative study applied SM approach to the design of a center-based eSports intervention for mi...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10138831/ https://www.ncbi.nlm.nih.gov/pubmed/37104392 http://dx.doi.org/10.1371/journal.pone.0284504 |