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Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge
Synthesizing the latest findings of more than one hundred articles in the literature, the current paper presents an integrative, process-based framework entailing a dynamic view of consumers’ persuasion knowledge. Consequently, this paper offers a succinct summary of the status quo of the literature...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10141835/ http://dx.doi.org/10.1007/s13162-023-00254-6 |