The use of monomodal and multimodal metaphors in advertising Jordanian and American food products on Facebook: A comparative study

This study investigates the use of monomodal and multimodal metaphors in Jordanian and American advertisements for promoting food products on Facebook. 180 advertisements including monomodal and multimodal metaphors were collected from the Facebook pages of 12 famous restaurants in Jordan and the US...

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Detalles Bibliográficos
Autores principales: Jahameh, Haifaa, Zibin, Aseel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10149276/
https://www.ncbi.nlm.nih.gov/pubmed/37131431
http://dx.doi.org/10.1016/j.heliyon.2023.e15178

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10149276/
https://www.ncbi.nlm.nih.gov/pubmed/37131431
http://dx.doi.org/10.1016/j.heliyon.2023.e15178

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