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The use of monomodal and multimodal metaphors in advertising Jordanian and American food products on Facebook: A comparative study
This study investigates the use of monomodal and multimodal metaphors in Jordanian and American advertisements for promoting food products on Facebook. 180 advertisements including monomodal and multimodal metaphors were collected from the Facebook pages of 12 famous restaurants in Jordan and the US...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10149276/ https://www.ncbi.nlm.nih.gov/pubmed/37131431 http://dx.doi.org/10.1016/j.heliyon.2023.e15178 |