Motivations and attitudes towards consulting eWOM when booking accommodation

This study explores the process of formation of attitudes towards eWOM by analyzing the relationships among “perceived credibility, volume and confirmation of consulted eWOM—motivations—attitudes towards consulted eWOM”. Using a sample of 393 Spanish hotel guests, the results confirm this chain of r...

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Autores principales: Moliner-Velázquez, Beatriz, Fuentes-Blasco, María, Gil-Saura, Irene
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Empirical Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10154754/
http://dx.doi.org/10.1007/s11628-023-00533-z
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author Moliner-Velázquez, Beatriz
Fuentes-Blasco, María
Gil-Saura, Irene
author_facet Moliner-Velázquez, Beatriz
Fuentes-Blasco, María
Gil-Saura, Irene
author_sort Moliner-Velázquez, Beatriz
collection PubMed
description This study explores the process of formation of attitudes towards eWOM by analyzing the relationships among “perceived credibility, volume and confirmation of consulted eWOM—motivations—attitudes towards consulted eWOM”. Using a sample of 393 Spanish hotel guests, the results confirm this chain of relationships, except for the effect of volume on motivations, and the mediating role of these motivations. The novelty of this work lies in the study of eWOM behavior from the receiver’s perspective, since it analyzes the antecedents of eWOM motivations and their relationship with the attitudes towards that information.
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spelling pubmed-101547542023-05-09 Motivations and attitudes towards consulting eWOM when booking accommodation Moliner-Velázquez, Beatriz Fuentes-Blasco, María Gil-Saura, Irene Serv Bus Empirical Article This study explores the process of formation of attitudes towards eWOM by analyzing the relationships among “perceived credibility, volume and confirmation of consulted eWOM—motivations—attitudes towards consulted eWOM”. Using a sample of 393 Spanish hotel guests, the results confirm this chain of relationships, except for the effect of volume on motivations, and the mediating role of these motivations. The novelty of this work lies in the study of eWOM behavior from the receiver’s perspective, since it analyzes the antecedents of eWOM motivations and their relationship with the attitudes towards that information. Springer Berlin Heidelberg 2023-05-03 2023 /pmc/articles/PMC10154754/ http://dx.doi.org/10.1007/s11628-023-00533-z Text en © The Author(s) 2023 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Empirical Article
Moliner-Velázquez, Beatriz
Fuentes-Blasco, María
Gil-Saura, Irene
Motivations and attitudes towards consulting eWOM when booking accommodation
title Motivations and attitudes towards consulting eWOM when booking accommodation
title_full Motivations and attitudes towards consulting eWOM when booking accommodation
title_fullStr Motivations and attitudes towards consulting eWOM when booking accommodation
title_full_unstemmed Motivations and attitudes towards consulting eWOM when booking accommodation
title_short Motivations and attitudes towards consulting eWOM when booking accommodation
title_sort motivations and attitudes towards consulting ewom when booking accommodation
topic Empirical Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10154754/
http://dx.doi.org/10.1007/s11628-023-00533-z
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