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A study on limited pre-sale strategy with consideration of consumer regret

The effect of regret on consumers’ purchasing behavior is more and more obvious. The limited pre-sale can make retailers with limited production capacity allocate two periods of stock effectively and increase their income. This paper considers the heterogeneous consumers with regret behavior in the...

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Detalles Bibliográficos
Autores principales: Jiang, Yong-chang, Qi, Yue-yu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10155970/
https://www.ncbi.nlm.nih.gov/pubmed/37134098
http://dx.doi.org/10.1371/journal.pone.0285052