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A study on limited pre-sale strategy with consideration of consumer regret
The effect of regret on consumers’ purchasing behavior is more and more obvious. The limited pre-sale can make retailers with limited production capacity allocate two periods of stock effectively and increase their income. This paper considers the heterogeneous consumers with regret behavior in the...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10155970/ https://www.ncbi.nlm.nih.gov/pubmed/37134098 http://dx.doi.org/10.1371/journal.pone.0285052 |