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A study on limited pre-sale strategy with consideration of consumer regret
The effect of regret on consumers’ purchasing behavior is more and more obvious. The limited pre-sale can make retailers with limited production capacity allocate two periods of stock effectively and increase their income. This paper considers the heterogeneous consumers with regret behavior in the...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10155970/ https://www.ncbi.nlm.nih.gov/pubmed/37134098 http://dx.doi.org/10.1371/journal.pone.0285052 |