Cargando…

The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers

Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase custome...

Descripción completa

Detalles Bibliográficos
Autores principales: Hidayat, Kadarisman, Idrus, Muhammad Ishlah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10161170/
https://www.ncbi.nlm.nih.gov/pubmed/37193581
http://dx.doi.org/10.1186/s13731-023-00270-7