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The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers
Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase custome...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10161170/ https://www.ncbi.nlm.nih.gov/pubmed/37193581 http://dx.doi.org/10.1186/s13731-023-00270-7 |