The impact of perceived risk of online takeout packaging and the moderating role of educational level

With the rapid development of e-commerce and the impact of COVID-19, online takeout has become the first choice of more and more consumers. Previous research has indicated that food packaging is of great significance to marketing performance, yet very little is known about the mechanisms through whi...

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Detalles Bibliográficos
Autores principales: Guo, Meiwen, Wu, Liang, Tan, Cheng Ling, Cheah, Jun-Hwa, Aziz, Yuhanis Abdul, Peng, Jianping, Chiu, Chun-Hung, Ren, Rongwei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10169167/
https://www.ncbi.nlm.nih.gov/pubmed/37192947
http://dx.doi.org/10.1057/s41599-023-01732-9

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10169167/
https://www.ncbi.nlm.nih.gov/pubmed/37192947
http://dx.doi.org/10.1057/s41599-023-01732-9

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