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How counterfactual thinking affects willingness to consume green restaurant products: Mediating role of regret and moderating role of COVID-19 risk perception
Given the severe impact of the COVID-19 pandemic, one may wonder how this situation might have differed if green consumption had been prioritized. Counterfactual thinking is a psychological concept wherein people ponder alternative outcomes of events that have already happened. This paper presents t...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
The Authors. Published by Elsevier Ltd. on behalf of CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION.
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10176039/ http://dx.doi.org/10.1016/j.jhtm.2023.05.001 |