How counterfactual thinking affects willingness to consume green restaurant products: Mediating role of regret and moderating role of COVID-19 risk perception

Given the severe impact of the COVID-19 pandemic, one may wonder how this situation might have differed if green consumption had been prioritized. Counterfactual thinking is a psychological concept wherein people ponder alternative outcomes of events that have already happened. This paper presents t...

Descripción completa

Detalles Bibliográficos
Autores principales: Xie, Yibo, Ma, Wenbin, Tong, Zelin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Authors. Published by Elsevier Ltd. on behalf of CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION. 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10176039/
http://dx.doi.org/10.1016/j.jhtm.2023.05.001

Ejemplares similares

Ejemplares similares