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An application of social marketing for promoting HIV testing in Iran

BACKGROUND: It has been estimated that 60,000 Iranians have been infected with HIV/AIDS and only 36% of them are aware of their status. This study aimed to design, implement and evaluate a social marketing campaign to promote HIV testing in Boyer-Ahmad County, Kohgiluyeh, and Boyer-Ahmad Province, s...

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Detalles Bibliográficos
Autores principales: Alipour, Fatemeh, Shams, Mohsen, Maleki, Mostafa, Mousavizadeh, Ali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10176943/
https://www.ncbi.nlm.nih.gov/pubmed/37170200
http://dx.doi.org/10.1186/s12889-023-15698-5