Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising

Self-report measures partially explain consumers’ purchasing choices, which are inextricably linked to cognitive, affective processes and implicit drives. These aspects, which occur outside of awareness and tacitly affect the way consumers make decisions, could be explored by exploiting neuroscienti...

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Detalles Bibliográficos
Autores principales: Balconi, Michela, Sansone, Martina, Acconito, Carlotta
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10181564/
https://www.ncbi.nlm.nih.gov/pubmed/37177542
http://dx.doi.org/10.3390/s23094332

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10181564/
https://www.ncbi.nlm.nih.gov/pubmed/37177542
http://dx.doi.org/10.3390/s23094332

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