Immersive and desktop virtual reality in virtual fashion stores: a comparison between shopping experiences

With the high growth and prosperity of e-commerce, the retail industry needs to explore new technologies that improve digital shopping experiences. In the current technological scenario, Virtual Reality (VR) emerges as a tool and an opportunity for enhancing shopping activities, especially for the f...

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Detalles Bibliográficos
Autores principales: Ricci, Marina, Evangelista, Alessandro, Di Roma, Annalisa, Fiorentino, Michele
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer London 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10185462/
https://www.ncbi.nlm.nih.gov/pubmed/37360805
http://dx.doi.org/10.1007/s10055-023-00806-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10185462/
https://www.ncbi.nlm.nih.gov/pubmed/37360805
http://dx.doi.org/10.1007/s10055-023-00806-y

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