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Immersive and desktop virtual reality in virtual fashion stores: a comparison between shopping experiences
With the high growth and prosperity of e-commerce, the retail industry needs to explore new technologies that improve digital shopping experiences. In the current technological scenario, Virtual Reality (VR) emerges as a tool and an opportunity for enhancing shopping activities, especially for the f...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer London
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10185462/ https://www.ncbi.nlm.nih.gov/pubmed/37360805 http://dx.doi.org/10.1007/s10055-023-00806-y |