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Exploring chatbot trust: Antecedents and behavioural outcomes
An awareness about the antecedents and behavioural outcomes of trust in chatbots can enable service providers to design suitable marketing strategies. An online questionnaire was administered to users of four major banking chatbots (SBI Intelligent Assistant, HDFC Bank's Electronic Virtual Assi...
Autores principales: | Alagarsamy, Subburaj, Mehrolia, Sangeeta |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10189503/ https://www.ncbi.nlm.nih.gov/pubmed/37206046 http://dx.doi.org/10.1016/j.heliyon.2023.e16074 |
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