A qualitative study among youth in Malaysia: What drives the purchase of roasted chicken products by young people seeking a better quality of life?

This study was aimed to assess internal and external factors related to youths' consumption behavior towards roasted chicken products. Qualitative interview was conducted with 30 selected respondents aged 15–20, 21–25 and 26 to 30 from a university and two high schools at Serdang, Selangor. An...

Descripción completa

Detalles Bibliográficos
Autores principales: PT, Enthira, H, Yusnita, Y, Azizulyadi, A, Asma', J, Siti Nur'afifah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10192763/
https://www.ncbi.nlm.nih.gov/pubmed/37215784
http://dx.doi.org/10.1016/j.heliyon.2023.e15819

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10192763/
https://www.ncbi.nlm.nih.gov/pubmed/37215784
http://dx.doi.org/10.1016/j.heliyon.2023.e15819

Ejemplares similares