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Formation mechanism of consumers' purchase intention in multimedia live platform: a case study of taobao live
The rapid development of live e-commerce in China in recent years has been accompanied by a change in consumer shopping behavior and a general upgrading of consumption in China. The rise and development of e-commerce live shopping mainly stem from the fact that the multimedia live stream provides co...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10193318/ https://www.ncbi.nlm.nih.gov/pubmed/37362664 http://dx.doi.org/10.1007/s11042-023-15666-6 |