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Formation mechanism of consumers' purchase intention in multimedia live platform: a case study of taobao live

The rapid development of live e-commerce in China in recent years has been accompanied by a change in consumer shopping behavior and a general upgrading of consumption in China. The rise and development of e-commerce live shopping mainly stem from the fact that the multimedia live stream provides co...

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Detalles Bibliográficos
Autores principales:	Liu, Jiayu, Zhang, Minglin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer US 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10193318/ https://www.ncbi.nlm.nih.gov/pubmed/37362664 http://dx.doi.org/10.1007/s11042-023-15666-6

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