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Hybrid channel structure and product quality distribution strategy for online retail platform

Currently, platforms (such as Amazon.com and JD.com) are gradually transitioning from pure resellers to platforms providing hybrid channel structures. In a hybrid channel, the reselling channel and the agency channel on the platform are simultaneously used. Therefore, according to the agent who sell...

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Detalles Bibliográficos
Autores principales: Zhang, Qi, Liu, Huaxin, Cai, Zigong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10194878/
https://www.ncbi.nlm.nih.gov/pubmed/37200401
http://dx.doi.org/10.1371/journal.pone.0285860