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A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis
The coronavirus disease 2019 pandemic has impacted and changed consumer behavior because of a prolonged quarantine and lockdown. This study proposed a theoretical framework to explore and define the influencing factors of online consumer purchasing behavior (OCPB) based on electronic word-of-mouth (...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10194948/ https://www.ncbi.nlm.nih.gov/pubmed/37200302 http://dx.doi.org/10.1371/journal.pone.0286034 |