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A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis

The coronavirus disease 2019 pandemic has impacted and changed consumer behavior because of a prolonged quarantine and lockdown. This study proposed a theoretical framework to explore and define the influencing factors of online consumer purchasing behavior (OCPB) based on electronic word-of-mouth (...

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Detalles Bibliográficos
Autores principales:	Wang, Qiwei, Zhu, Xiaoya, Wang, Manman, Zhou, Fuli, Cheng, Shuang
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2023
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10194948/ https://www.ncbi.nlm.nih.gov/pubmed/37200302 http://dx.doi.org/10.1371/journal.pone.0286034

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