Antecedents of trust and customer loyalty in online shopping: The moderating effects of online shopping experience and e-shopping spending

This paper determines the antecedents of trust (i.e., perceived ease of use [PEoU], privacy concerns [PC], perceived security [PS], product variety [PV], and on-time delivery [OD]) and customer loyalty (CL) in online retailing. A questionnaire was developed using scales validated in prior e-commerce...

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Detalles Bibliográficos
Autor principal: Mofokeng, Thabang Excellent
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10196867/
https://www.ncbi.nlm.nih.gov/pubmed/37215762
http://dx.doi.org/10.1016/j.heliyon.2023.e16182

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10196867/
https://www.ncbi.nlm.nih.gov/pubmed/37215762
http://dx.doi.org/10.1016/j.heliyon.2023.e16182

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