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Antecedents of trust and customer loyalty in online shopping: The moderating effects of online shopping experience and e-shopping spending
This paper determines the antecedents of trust (i.e., perceived ease of use [PEoU], privacy concerns [PC], perceived security [PS], product variety [PV], and on-time delivery [OD]) and customer loyalty (CL) in online retailing. A questionnaire was developed using scales validated in prior e-commerce...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10196867/ https://www.ncbi.nlm.nih.gov/pubmed/37215762 http://dx.doi.org/10.1016/j.heliyon.2023.e16182 |