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Effect of COVID-19 health threat on consumer’s perceived value towards mobile payments in India: a means-end model
Shifting to mobile payments from offline payments can be considered as a social distancing measure in times of a pandemic. The COVID-19 outbreak is currently entering its ‘endemic’ stage; continued usage of mobile-based payment services is thereby warranted as a social distancing mechanism. This cou...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10201473/ http://dx.doi.org/10.1057/s41264-023-00233-9 |