Access-based customer journeys

Despite the popularity of access-based platforms, the understanding of customer journeys remains anchored in traditional market contexts that overlook prosumers’ extended value-chain roles, interconnected experiences, and instrumental sociality in access-based consumption. Using a qualitative study...

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Detalles Bibliográficos
Autores principales: Trujillo-Torres, Lez, Anlamlier, Eda, Mimoun, Laetitia, Chatterjee, Lagnajita, Dion, Delphine
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Original Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10201483/
https://www.ncbi.nlm.nih.gov/pubmed/37359267
http://dx.doi.org/10.1007/s11747-023-00942-6

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10201483/
https://www.ncbi.nlm.nih.gov/pubmed/37359267
http://dx.doi.org/10.1007/s11747-023-00942-6

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