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Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality

Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in Pakistan. The moderating effect of value co-cre...

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Detalles Bibliográficos
Autores principales:	Mustafa, Khurram, Ahmad, Farooq, Qaisar, Muhammad Nawaz, Zada, Shagufta, Jamil, Saqib, Anwer, Naveed, Khawaja, Kausar Fiaz, Vega-Muñoz, Alejandro, Contreras-Barraza, Nicolás, Hamid, Syed Ali Raza, Mariam, Shahida
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10214155/ https://www.ncbi.nlm.nih.gov/pubmed/37251696 http://dx.doi.org/10.3389/fpsyg.2022.897933

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