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What happens when a country bleeds soft power? Conceptualising ‘Negative Watch’: towards an epistemology for negative and adversarial place branding
This article contends that the classic public diplomacy model prioritising scholarly research on maximising soft power in the eyes of foreign publics needs to be extended. It proposes a new concept, Negative Watch, which dyadically complements Nye’s in (Ann Am Acad Polit Soc Sci 616: 94–109, 2008) i...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Palgrave Macmillan UK
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10214324/ http://dx.doi.org/10.1057/s41254-023-00302-9 |