The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa

Africa, as one of the rapidly growing markets, presents a significant opportunity for cross-border e-commerce companies to penetrate their consumer market, which is in dire need of development. This study utilizes the Information System Success model to investigate the impact of cross-border e-comme...

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Detalles Bibliográficos
Autores principales: Han, Lintong, Ma, Yuehuan, Addo, Prince Clement, Liao, Miyan, Fang, Jiaming
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10215088/
https://www.ncbi.nlm.nih.gov/pubmed/37232622
http://dx.doi.org/10.3390/bs13050385

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10215088/
https://www.ncbi.nlm.nih.gov/pubmed/37232622
http://dx.doi.org/10.3390/bs13050385

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